Should We Start a Facebook Business Page?

January 29, 2013 Kevin Raymond

I have been pretty open regarding my hatred and questions about Facebook. We have never had a Facebook business page; I deleted my personal account over a year ago and have never felt more free. But...

Now that our company is working diligently on marketing the business, latching onto the power of the web and social media, I may be having a change of heart. Is it time for us to start a Facebook business page?

I openly despise, throwing barbs whenever I can, everything that is Facebook. The incessant baby bumps and people who I've talked to once pretending to be my bestee. However, my hypocritical juices are flowing, not wanting to miss out on any opportunity to help promote our business. Should I really let some, let's be honest, minor personal problems deny our business of opportunities?

These strong feelings I portend to have about Facebook over the last year and a half are all for naught if I decide to start a page. Seems pretty weak of me to cave on something not so important in the grand position of personal and business stances. However, we're not talking about abortion or gun control here.

Gasp...am I a flip-flopper?

Or does it not matter in the grand scheme of business and promoting the brand? After all, this is a personal position, ultimately hurting no one in the process. The caveat being that the company consists of my father and I only, with my dad not really caring or able to deal with any of the online promotion. Hence, much of what I put out there is very personal.

I try to use this blog as a billboard, company news site and sounding board for my thoughts and questions. The Facebook thing has been riling me for months since we started a concerted marketing effort via Adwords and now with the announcement of graph search earlier this month, I'm even more confused. Clearly, this is something I have strong issues with, but am I hurting the business in the process?

Any suggestions in our comments section or twitter regarding whether or not a Facebook business page is a must would be greatly appreciated.

Someone Has a New Vanity Short Link...keshtm.tl

December 31, 2012 Kevin Raymond

Over the last few days you may have noticed that many of our Twitter, Google+ and Linkedin links had a little more K & E panache than ever before. Well, your sharp eye could not be more accurate. Friday I decided to invest in a new short domain for all of our social media short links with the intent of helping to grow our brand as much as possible. For a $40 yearly investment I secured keshtm.tl as our new vanity short link. Therefore, when you're perusing our social media pages and see our new link, you can trust that you will be led to our website kesheetmetal.com or a trusted article sent out by my father or I. Who am I kidding...I would be the only one sending anything out :)

My nightly reading has focused more on branding the business and making sure that our web presence is as consistent as possible. The short link is just another step in that direction. We may be just a tiny local HVAC sheet metal fabrication shop in the physical world. However, with the internet, we can be as big as we wanna be, spreading our wings and finding new business wherever it is hiding.

Walking that same line we must keep in mind not to over extend ourselves, losing focus on finding new business and keeping our new investment running at all times. Marketing the business is new territory, so we must keeep things in perspective and not spread ourselves too thin.

Some light reading from the week. Have a great weekend...