An interesting question was posed to me over the weekend on Twitter by one of my favorite follows @RayFrith1.
Honestly, finding things to blog about is the most challenging thing I do on a weekly basis. I would love to pump out a post daily like some of the best bloggers out there. However, in an industry where much of the information is either too technical or boring, the byproduct of interesting things can be slim. Many HVAC and sheet metal businesses aren't even attempting, which makes it hard for many of us to learn. I am always excited to see others in our same industry giving it a try.
I have started upwards of 10 blogs over the last 6 years or so. All of them were crap because I started them for the wrong reasons. I wasn't focusing on what I knew or was interested in at all, only what I thought would make my blog popular or what would make me money. Basically, a get rich quick scheme. Needless to say, not good reasons to start a blog.
When I started this blog for the company I was writing for an actual purpose, on a subject I have some knowledge in and one that I enjoy, along with an interest in business. All of theses things lead to something that is real and can ultimately be interesting. Nobody wants to read anything that is fake or always trying to sell you something. People want to feel like they are behind the scenes, learning something or following the gossip. These are skills I am still trying to master while I find things to write or post about.
On the other hand this is a business and our ultimate goal is making money, so there will be some marketing and sell in what we do. However, my father and I are humans with all encompassing interests, which lead the direction of the business. The blog is a way for me to hash these things out and help our customers understand who we are and how are business runs on a daily or weekly basis. This can be difficult, but I enjoy writing and posting, which can make the process more enjoyable.
Things are easier to do when you actually enjoy what your creating. That's how I feel about growing the company these days. For the first time in a long while I enjoy going to work, making the business what I always thought it could be. The blog is a way to hash out ideas and display that enjoyment when the inspiration hits. Hopefully what I'm putting out there is relatively interesting to read.
If not, no biggie. I will post stuff anyway.