Have you made mistakes as a small business owner? I know we have and in the early days I'm not sure we even recognized what those mistakes actually were. Over the last few years however, after seeing our business from new perspectives, my father and I have started to recognize and learn from our previous mistakes.
Here are three of our biggest.
Once again I have neglected the company blog for an extended period of time. Not because of laziness, but more in finding the time to give proper attention to the written word. As the work day progresses, time fades away, before you know it exhaustion takes over and the last thing I want to do is type out something interesting and insightful.
Many of our customers have done business with us for years and we appreciate every order they place here at the shop. Part of the reason they come back, besides stellar work, is the fact that I do my best to learn there tendencies and little idiosyncrasies. This does not mean I am at everybody's beck and call 24/7, but I do make an effort to give each and every customer the best service possible.
I have a couple blogs, one for myself (which I have not updated in a while) and the one you are currently reading.
When I originally set up the accounts I felt separation was warranted because why would I want people on the business side having to deal with anything from my personal life and vice versa. Plus, keeping personal and business life separate seems logical.
If there is a such thing as web hiatus then I have been on it for the last few months, having really posted nothing to the web blog or much on the twitter. This is not because I have lost the passion for business or have become frustrated with social media. On the contrary, I have realized the power and I need to have it!
Plus, with the addition of our new equipment business has picked up and the shop has been extremely busy, leaving little time to keep up with things.
The bottom line was we needed a change after gaining data on what was going on with our current website. Out with the old, in with the new.