Is having no Facebook page bad for your small business?
I hate Facebook with a passion I cannot describe in written language. On the other hand, I love my business and realize that trying to get online eyeballs means finding that place where everyone is hanging out the most. Sadly, that place seems to be Facebook.
We are on Twitter and it is my social network of choice, but most use Facebook for everything. The learning curve is lower than Twitter, so more use the site for their main hub. This annoys me, knowing full well that this is the world we live in and my judgment changes nothing. However, we all bitch and moan about something that we can't change. My crutch is hatred of Facebook.
A little history...
I once had a Facebook page. The one that most people have, jamming with asinine banter about who did what and why they're stupid. The kind where daily baby photos--of the same baby--trump the total number of photos taken of me in a lifetime. Oh yeah, and now everyone's parents can see what you do while out on a date, imbibing till blind and ending up on a strangers couch (not a personal experience). They see and ask about these things like they were in the same group of friends. And then there's the trolling.
I couldn't take it anymore. I needed to get out or suffer the consequences. Having no Facebook page has saved my meager brain from complete annihilation.
But can it help my business?
Running a tiny local sheet metal fabrication shop is hard enough. Finding business the old fashion way can work to gain a few customers, but I want to grow the company into the future. I need to concentrate locally, but where the most eyes are looking and that place isn't the local newspaper or radio.
I never read the local newspaper and pay for satellite radio. If I'm thirty-four years old and look online for everything, it seems logical that as time goes by the younger generation is doing the same and they are the ones who will eventually grow my business. They will be buying homes and installing heat and air conditioning. These are the people whom I need to appeal and make it as easy as possible for them to find me...online.
My point being, if the majority of young people find everything on the web and all have a Facebook page, then having no Facebook page will eventually hurt my company if growth is my ultimate goal.
But I really hate Facebook...
This is true. However, stubbornness will not help a growing and evolving business owner. I have to learn to roll with the punches because honey, I would like to actually own a home (sorry for the lyric change Mr. Zevon)
So do I need to give in and start a Facebook business page? Will it garner me the SEO and traffic to help my business get seen on that great internet ocean we dive into everyday?
I must admit I have wrestled with this for months, it's that hard a decision. I deleted my Facebook page years ago and the nightmares of stressful screen time have finally stopped. Is it worth the impending doom?
Will having no Facebook page hurt any online marketing push for my itty bitty business?
I would love any feedback.