Evolving world leads to a change in the company website. Mobile is the way of the world these days. Everyone is on their phone reading, listening, searching and buying something with their phone.
I have never liked social media, but I’m not naive to it’s power. Having said that, I realize that the Instagrams, Facebooks and Snapchats of the world will be how younger consumers search and buy products'; even ductwork. Therefore, I’ve realized our old, bland website should have a look and feel of something similar. Yes, I could just move to only use social media sites like Instagram to promote and display what we do. However, I’m not partial to having company social media accounts. I’m not a luddite, I just don’t like how social media gamifys everything to keep you engaged and scrolling.
So, what does this mean for this particular site. Well, not much exceopt to say I would rather this be a place someone can come to scroll through our work to see what we do. Therefore, the blog format, updated daily feels like a step in the right direction. All the pertinent information will be here, but there wil also be more of a flow to things; keeping it fresh and up to date; similar to how a social media feed would work but without the gamification.